Grad Weaves Stories of City Business Owners

Lily Eghtessad interviews Anne Kemp, owner of
Dragonfly Yoga Studio. [Hyperbole]

Lily Eghtessad ’20 is helping Fredericksburg celebrate its diverse businesses through her work on the FXBG Diverse City project.

The historic preservation graduate is a tourism associate at the Fredericksburg Department of Economic Development and Tourism, which along with the Economic Development Authority sponsored the program that highlights small-business owners.

From February through June, FXBG Diverse City posted stories and videos on its website, Facebook, and Instagram. February, Black History Month, featured a barber, a popcorn specialty store, and a design and marketing firm. Women’s History Month in March meant a focus on women-owned businesses such as a gluten-free bakery, a yoga studio, and a coffee roaster.

The project continues with a highlight video at the end of each month through June, with LGBTQIA-owned businesses.

With support from city staffers, Eghtessad developed the look, feel, and operation of FXBG Diverse City, according to The Free Lance-Star.

Eghtessad started as an intern with the city before she graduated. She worked on a social media series called Spanning Chatham Bridge’s History, making weekly posts about the bridge as it underwent reconstruction.

To view the projects, see visitfred.com.

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