The historic preservation graduate is a tourism associate at the Fredericksburg Department of Economic Development and Tourism, which along with the Economic Development Authority sponsored the program that highlights small-business owners.
From February through June, FXBG Diverse City posted stories and videos on its website, Facebook, and Instagram. February, Black History Month, featured a barber, a popcorn specialty store, and a design and marketing firm. Women’s History Month in March meant a focus on women-owned businesses such as a gluten-free bakery, a yoga studio, and a coffee roaster.
The project continues with a highlight video at the end of each month through June, with LGBTQIA-owned businesses.
With support from city staffers, Eghtessad developed the look, feel, and operation of FXBG Diverse City, according to The Free Lance-Star.
Eghtessad started as an intern with the city before she graduated. She worked on a social media series called Spanning Chatham Bridge’s History, making weekly posts about the bridge as it underwent reconstruction.
To view the projects, see visitfred.com.