• myUMW
  • Banner
  • Canvas
  • Email
  • Library
  • EagleOne
  • MyTime
  • EaglePay
  • Passwords
  • Directory
  • EAB Tools
  • Helpful Links

University of Mary Washington
  • What to search:

  • Students
  • Faculty & Staff
  • Alumni
  • Give

Fall 2016

Home » Advertising Age

Creative Thinking Leads to Ad Age Honor

November 1, 2016 by Laura Moyer

Joseph “Fitz” Maro ’11 is among 11 global “Creatives You Should Know” for 2016, chosen by Advertising Age magazine. As the senior innovation strategist for digital ad agency 360i New York, Maro was recognized along with the agency’s vice president for innovation and technology, Layne Harris. Maro and Harris are co-founders of their company’s Innovation Lab, developing the technology to execute 360i’s ideas. They enabled the Canon Photo Coach ad campaign, whose digital billboards gave real-time information to help passers-by take perfect pictures. They also executed a campaign for the Christopher and Dana Reeve Foundation promoting Adaptoys, which allow those with paralysis to play familiar games with their families. It’s not the first major recognition for Maro, who majored in business administration at UMW. He was named a “Fearless Thinker” by the communications industry magazine Campaign U.S. and earned a trip to the Cannes Lions International Festival of Creativity in June … [Read more...]

Filed Under: Departments, Notable and Quotable Tagged With: 360i New York, Advertising Age, Fitz Maro

Departments

  • Features
    • Paino Embraces University
    • Family Connects to UMW
    • Beloved Statue Is Back at Ball
  • Alumni Profiles
    • Barbara Gordon McNamee ’59
    • Chris Gay ’84
    • Mary Jane Condon Bohlen ’94
    • Alyssa Martin ’96
  • On Campus
  • Notable and Quotable
  • Book Report
  • Get the Picture
  • Alumni Seen
  • Class Notes
  • Closing Column

Archives

  • 2010 – Present
  • 2009 and Earlier
University of Mary Washington Logo for University of Mary Washington
  • Find Us
    • Maps & Directions
    • Campuses & Buildings
    • Directory
  • Services
    • Library
    • Jobs at UMW
    • News
    • Events
  • Resources
    • Title IX
    • Community Relations & Compliance
    • Non-Discrimination
    • Privacy
    • Disclaimer
    • Hazing Policy
    • Consumer Information
University of Mary Washington Logo for University of Mary Washington
Connect
Social Media Directory Internal Communications
University of Mary Washington
1301 College Avenue
Fredericksburg, Virginia 22401
© 2015-2025 University of Mary Washington. All rights reserved. Report a problem with this page Home