Roberta Pilk MacDonald ’72, senior vice president of marketing for Cabot Creamery, returned to Mary Washington in October to speak about leadership. As this year’s College of Business Executive in Residence, she told students, faculty, and regional business leaders that her college experiences gave her the tools to launch her successful marketing career.
“I couldn’t have done it without Mary Washington,” she said. “It was the most spectacular educational experience I’ve ever had. My mind cracked open at UMW so that all my curiosity and energy was stimulated.”
The dramatic arts major now has almost 40 years of marketing experience – including 28 at Cabot. A Mary Washington student leader, she served as class council president in 1970. She has provided marketing services for the San Francisco Opera, the National Endowment for the Arts, the Ford Foundation, American Express, the Vietnam Veterans Memorial, and other entities.
– Ester Salguero ’18