Marketing Guru Guides Clients Through Social Media

Even before he became part of it, Dave Saunders ’90 had a feel for the business world and the social scene that supports it. When he graduated from the University of Mary Washington, he said, it was common for colleagues to gather on Monday morning to chat about the weekend or share wallet-sized photos of their kids. “Today we don’t share it with two or three people around the water cooler, we share it with 500 friends on Facebook,” Saunders said. “We live in the information age, but we’re not all cognizant of how information is accessed and disseminated.” Saunders makes it his job to know – and he helps small and midsize companies navigate that fast-paced, quickly changing world. As president, founder, and chief idea officer at Madison+Main, a marketing and new media firm with offices in Richmond and Virginia Beach, Saunders is considered an expert in the field. When he started the firm in 2005, he saw potential in smaller companies and opportunity in emerging media. … [Read more...]